Whether you are a freshman in college, not sure about what you want to do, or, are about to graduate and currently looking for a job - business cards are essential. They help you establish yourself and your personal brand.
Business cards allow you to
- Share your contact information: a business card allows you to put all of your contact information in one place, making it easy for people to get in touch with you
- Look professional: you certainly do not want to be the student at the networking event who is continually asking for a pen and paper to jot down your e-mail address. Not only does this look unprofessional, but the napkin or scrap paper is likely to later get thrown away
- Network: having a business card to share, means you are likely to receive business cards in return, which creates opportunities to further conversation with professionals
For PR students, a few things may help you stand out. For starters, put your Twitter handle on your business card.
According to a blog post on The Next Web about using your Twitter handle on your business cards, putting your Twitter handle on your business card not only shows that you have knowledge of social media, and that you are emerged with the technology, but also allows you another way to get in contact with the people you exchange cards with.
My email inbox is overflowing with email. A lot of it comes from people I know but the largest part is from people and companies that I have never met. Every email goes straight into my inbox where it becomes my responsibility.Some people argue, that eventually, all you will need to put on your business card is your Twitter handle. I'm not too sure of this considering many people still have not discovered this website, especially small companies, so let's think of a few more items that might be beneficial to put on your card.
Now imagine if I would only give out my Twitter name. Someone would get my card and would like to tell me something. He or she would send our a public tweet starting with “@username”. If I would choose to talk to that person I could start following him or her and we could exchange a few direct messages. Once we are done I would unfollow that person again.
Communication would be a bit more like meeting people in real life. At a conference people approach me, in public, and ask me a question. Then, if we want to continue talking, we make an appointment to talk in private
- If you have a job or internship, you may want to list your company name on your card, so people remember what field you are in.
- If you do not have a job or internship, consider listing your school name and major, or perhaps your area of interest.
- If you are a leader in a student organization, like PRSSA, consider putting this on your card as well
- Along with your Twitter handle, of course put your name, phone number, and e-mail address (you want to make it easy for people to get in touch with you).
- If you have a blog or a LinkedIn profile, consider putting that information on as well.
Whatever you decide to put on your card, having one is important. Make one as soon as you can and carry a few on you at all times - you never know when you might meet that future employer!
Here are just two examples. The first is very basic, pretty professional looking. The second is more specialized towards a certain field. As mentioned before, it's not so much the design or color of your business card, but more about showcasing what you know - by including your social media involvement or PR experience.
A few places on the web to get business cards..